SIGEP Asia | 16th – 18th June 2025 |Marina Bay Sands Expo & Convention Centre
Co-located with Restaurant Asia, co-organized with Restaurant Association of Singapore, and Speciality Asia
The Panettone World Cup is a renowned international event entirely dedicated to a leavened baked product. It was created to celebrate the history and processing of the Panettone – an artisanal product created from the management and use of a mother yeast, capable of crossing the borders of its Italian origin to establish itself on the world pastry scene.
The patron of the event is Maestro Giuseppe Piffaretti. The first edition took place in Lugano in November 2019, the second in November 2021 and the third in Milan in November 2022. The latest, fourth edition’s finals were recently held in Milan at the Palazzo Castiglioni on 10 November 2024. In addition to the competition, the event promotes demos, tastings, and workshops to celebrate the history of the Panettone, with the aim of making the excellence of artisanal Panettone known internationally by comparing the different cultures of chefs who prepare this dessert by starting exclusively from a sourdough starter yeast.
The journey began with two years of national selections in the various countries and ended in Milan for the finals, where 24 pastry chefs competed for the Traditional Panettone category and 18 pastry chefs in the Chocolate Panettone category. The 2024 finalists came from Europe, Asia, Latin America, the United States and Australia.
THE PANETTONE WORLD CUP ASIA SELECTION
Registration is open at the link
In 2025, the First Panettone World Cup Asian Selection, will be hosted during SIGEP Asia, Restaurant Asia & Speciality Asia 2025 on Friday, 18 July from 3pm to 6pm on the main stage as part of the Event Programme. The Overall Programme will also feature demonstrations and masterclasses by renowned local and international celebrity chefs from the Bakery, Pastry, and the Gelato sectors, curated especially for professional, trade and all audiences keen to learn more.
The staging of the First Panettone World Cup Asian Selection will be a great opportunity for bakers and pastry professionals coming from across ASEAN and APAC to witness candidates from Singapore, China, India, Malaysia, the Philippines and other ASEAN countries, challenging their peers to clinch the title of the best Panettone Artisan in Asia.
Giuseppe Piffaretti, founder of Coppa del Mondo del Panettone, “We are very happy to organise the first selection in Asia with the collaboration of Sigep Asia and open the participation to new countries that love Panettone, a sweet that has increasingly crossed the Italian borders to conquer the world.”
Look out for further updates and exclusive events at SIGEP Asia. For more information, please contact: marketing@iegasia.com.sg
The Italian Exhibition Group (IEG) proudly announces Janice Wong as the official brand ambassador for SIGEP, showcasing her expertise and artistry at SIGEP World in Rimini, Italy, and SIGEP Asia in Singapore.
Janice Wong, an award-winning chef and celebrated artist, has transformed the world of pastry with her innovative edible art installations, which combine fine pastry skills with the beauty of art. Known for her chocolate canvases and installations, Wong has captivated audiences worldwide — from Singapore to Mexico — with creations that evoke both wonder and delight. Her unique approach makes her a perfect fit for SIGEP’s commitment to Excellence in Foodservice, inspiring the future of the pastry and foodservice industry on a global scale.
Reflecting on her new role, Janice Wong shared, “I’m thrilled to join SIGEP as their brand ambassador and to bring my passion for edible art to this global stage. Over the years, my journey has always been about creating memories through flavours, colours, and textures. With SIGEP, I look forward to inspiring others to explore the limitless possibilities of pastry and chocolate art, blending creativity with craftsmanship to elevate the dessert experience worldwide.”
Ilaria Cicero, CEO of IEG Asia, expressed her enthusiasm, saying: “Janice Wong’s innovative spirit and artistic vision are a true reflection of SIGEP’s values. Her participation will be an inspiration, bringing together creativity and excellence that resonate deeply with our audience.”
Marco Carniello, Group Exhibition Director at IEG Group, added, “We are thrilled to welcome Janice Wong as brand ambassador. Her approach to pastry and her entrepreneurial insights align with SIGEP’s mission to push boundaries and inspire industry growth.”
Flavia Morelli, Group Exhibition Manager at IEG Group, also added, “It is a privilege for us to have Janice Wong representing SIGEP World, as her exceptional talent and dedication perfectly mirror the high standards of excellence that define our expos.”
Janice Wong’s presence at SIGEP will include masterclasses, demonstrations, and edible art displays, allowing visitors to experience her artistry and passion first hand. This partnership marks a pivotal moment for SIGEP, uniting the culinary arts and foodservice innovation to inspire a global audience. Look forward to further updates and exclusive events featuring Janice Wong at SIGEP World and SIGEP Asia.
