Centro Esposizioni Città di Lugano
08-10 November

Panettone World Cup 2019


The only fair in Ticino completely dedicated to panettone, its history, its production and processing. Event organized by the Coppa del Mondo del Panettone (CMP) in collaboration with the Società dei Mastri Panettieri Pasticcieri Confettieri del Canton Ticino (SMPPC) and with the sponsorship of the City of Lugano and the support of Lugano Turismo.


12:00 — 20:00 h
10:00 — 20:00 h
10:00 — 18:00 h


Event Location

Centro Esposizioni (padiglione Conza)
Via Campo Marzio, 6900 Lugano

Ticket Price

Entry 5.- CHF

Children up to 12 years free



The tradition's future

Born from an idea of ​​the master pastry chef Giuseppe Piffaretti and sponsored by the SMPPC, Panettone World Cup - every two years - is a unique event in the world and is aimed at professional pastry chefs who produce artisan yeast panettone , chosen by their own national confectionery federations that will compete for the title of best panettone in the world in the presence of a jury of Master Pastry Makers.

A highly educational opportunity to test one's abilities and find worthy stimuli to perpetuate the tradition of a product born in Milan, which has long since crossed national borders, to kick off a gratifying confrontation between mother yeast specialists . A moment of maximum professional value, thought and organized, on principles of seriousness and equity, which will strengthen the spirit of collaboration between professionals and pass on those principles of respect, tradition and belonging that are gradually diminishing. We look forward to seeing you in Lugano to maximize the quality of artisan panettone!

Exhibition themes

Production of handmade panettone, CPT Trevano school, pastry section, food, publishing, artists, artistic exhibition curated by the museum of Argine, pastry chefs, professionals, raw materials and gadgets.



Confectioners from all over the world who will present their specialties typical of the Christmas period with the possibility of tasting.



There are currently no other fairs or exhibitions of this type in Italian-speaking Switzerland. The objective of the 1st edition of CMP is to involve 50 exhibitors and over 10,000 visitors.


There will be several opportunities to participate in the Panettone World Cup fair if you are not a finalist: Expert speaker, Sponsor of the thematic area or the main one, exhibitor or advertiser in various magazines or catalogs. Contact us for more information on how to participate or for more details on how to carry out the activities.

Why participate in the fair? It will be a great opportunity for participants to contact more than 20,000 potential customers with the possibility of creating partnerships with exhibitors, speakers, schools and guests present, thus acquiring new customers and contacts. In addition, you will have the opportunity to sell your products directly. The presence of thematic areas such as presentations, debates and workshops will involve participants with various activities, listed below.

  • Photographic display in the belly of the panettone
    Work created by the artist Casimiro Piazza

  • Conference, Workshop and Show area

  • Press Corner - Pasticceria Internazionale

  • CPT Trevano presentation, Pastry section  

  • Panettone video production area

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